Chicago Web Design


Your web design is the face of your website and business to the Internet world. Millions of websites abound in the crowded World Wide Web and if you want your website to stand out, it should be impressive and unique, both in form and function. As a beginner, it is advisable to ask the help of a web developer or trusted colleagues in the industry.

Whether you are creating your own design or having a web agency do it for you, it is necessary to prepare and plan for it by remembering the following basic tips:

Try several design outlines.

When creating your design, try to sketch or draw on paper a rough draft or model of the web design you have in mind instead of directly coding it. This way, you give yourself the chance to improve or change it entirely if need be. Ask your friends or experts to give suggestions and inputs on current trends and tools for easy web designing. After making several drafts, make a wise choice for final coding.

Make your content readable and pleasing to users.

Remember that you are designing your website not for yourself but for your users. Knowing what your users want and what will please them should inspire you to put content into your web design that is readable as well as attractive. This includes a good color scheme, ideal font sizes, catchy animation, pleasing sound effects and quality text.

Use as much CSS as needed.

Cascading Style Sheets or CSS offers many techniques that are not available in table layouts. One good feature is the complete separation between design or layout of a page and the information on the same page. Thus, when corrections or updates need to be made on the layout for instance, all you need to do is replace the CSS file for the information with the design or layout remaining intact.

Apply the right formats.

Before exporting graphics from graphics design tools to be imported to your website editor, make sure that your design has the right format. JPEG and GIF file formats are ideal for images and photos while PNG and GIF are great for screenshots, logos and other graphical features. The PNG offers 'alpha transparency' which the GIF format does not. Alpha Transparency allows you to use the PNG format over the top of any background image, colour or gradient, without 'jagged edges' showing.

There are many tools that beginners can find on the Internet to help them create their own web design, like graphics design tools and web design software. Making your own niche web design can be fun with these tools plus your own creativity and resourcefulness.

Web Design


ECommerce websites have their own unique character that is designed to lead the visitor to one simple task – make an online purchase. A web designer needs to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the major design aspects that you must have in an eCommerce website.

Many of you are probably already asking why eCommerce website design is different from any other website design. They all need to be attractive, well organized and use the right colors that fits the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will reveal the conceptual differences that are typical in a successful eCommerce website.

An eCommerce website needs to follow certain selling principles:

1. Give the user a pleasant experience during his online shopping.
2. Make certain you provide sufficient information on who owns the website and why they should be trusted.
3. The website must be easy to use. If it isn’t, the visitor will go to your competitor.


Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.

How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.

As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.




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